Let people know where to go, and how to get there.

Potential customers want the piece of mind and confidence in knowing where to go to get what they need. Wayfinding and directional signage lets people know where they need to go and how to get there. Providing your clients with an easy journey will lead to a more positive outcome and return on investment. The team at Valley Signs and Printing can help with your wayfinding and directional design requirements, we think strategically and ask the right questions to ensure we develop your ideal concept.

When you want your business to find the path to success, considering the benefits of an integrated wayfinding system is a must. Here are the top five benefits of adopting an effective wayfinding system for your business, which are sure to give you reason enough to invest in thoughtfully designed wayfinding signage for your business:

• It builds brand equity
  Smart business owners and marketers include wayfinding systems in their whole marketing strategy and brand building efforts.
  Building the brand includes making a conscious effort to get as much brand recognition from your consumers as possible. It includes above-the-line and below-the-line efforts to make sure that it will permeate the consciousness of your targeted audience.

• It elevates your brand story
  Aside from your brand name, logo, sales promotions, and marketing materials, signs can also be used as an effective visual marketing medium to consistently show a cohesive brand story. Every element should come together to project a unified front, telling a narrative that will draw in your desired audience.

• It creates a sense of space
  Effective signs answer two simple questions: “Where am I?” and “How do I get there?” When your signage or wayfinding system efficiently answers these questions, then you have already hurdled a step in the customer’s decision making journey.

• It allows for an organic guest experience
  You want to draw your customers in and let them experience your brand in the most innovative way. Today, it is all about user experience, and when you fail at their first contact point (finding their way to you), good luck trying to reel them in.

• It leads to a positive return on investment
  Signs work as 24/7 advertisements. With this in mind, you must take care and make sure that these signs flaunt a beautiful corporate image.